So Kcee is coming through with a new album. The Five Star Music lead artist is set to drop a new project titled “Attention To Detail”.
The project comes 4 years after his previous outing
on “Take Over”, which was led by power singles ‘Limpopo’, and ‘Pull
over’ featuring Wizkid.
A lot has happened since 2013. Five Star Music isn’t
exactly the label that it was many years ago. Various episodes of
infighting, squabbling and public lawsuits have stripped it of the team
which created the last project. Singer Harrysong, Producer Del’B, and Manager, Soso Soberekon; three key men who were instrumental in that project, have left the building, and a new team is in charge.
Can they push for greatness? Can they enable the new music to dominate what is left of 2017 and beyond?
Kcee’s brand these days isn’t focused on music alone.
The singer has declared his intentions to run for political office in
his home state, Anambra. This has created a new dimension to his brand
and his art, with the new album serving as a springboard for that. Sales
from the project will be used to fund his political campaign. There
will also be a lot of politicking dogging the new album, and influencing
its reception in Nigeria.
But it is still art. The music on this will lead the
way, and Pulse Music brings you everything you should know about the new
project.
Release Date
The release date is already upon us. “Attention to Detail” album will be dropped on Thursday, August 24, 2017.
Kcee and his team picked a time in the year which is
marked by the summer holidays. The album release comes a day before
D’banj drops his “King Don Come” album, creating a mini-competition for
publicity, attention and more.
Album Art
The album art shows Kcee in pensive mood, alone in a
room as he grabs a rosary tightly. Kcee is of the Roman Catholic
denomination of Christianity, and throwing that into the core marketing
image of the project inspires ideas for the thematic direction of the
project. And then there’s his outfit, which is surprisingly minimalist
when compared to the previous project.
Collaborations
Kcee stacked “Attention To Detail” album with a
healthy dose of collaborations. Utilising his profile and friendships in
the music industry, the singer has guests on 10 songs. Most of the
guests are stars from the Nigerian music industry. Falz, 2baba, Tekno,
Flavour, Olamide, Patoranking, and Phyno who appeared twice are from his
home country. Ghanaian dancehall star, Shatta Wale, and Kenyan
superstars, Sauti Sol complete the project.
Producers
Surprisingly, a Multi-talented producer Mystro leads
this project as the chief producer. The man who has made records for
numerous stars in Nigeria carries the bulk of production. He is on 12
tracks, inclusive of released singles ‘Tender’, Desire’ and ‘Vanessa’.
Other producers on the project include Black Jerzey, Dr Amir,and Krizbeatz.
Release Strategy
The album will be released via all channels and
distribution. It will be sold in all digital stores accross the world,
with giants such as iTunes and Spotify being the leading platforms.
Locally, there’s space for streaming platform MTN Music Plus, and
others.
To promote the project, Kcee is organizing a tour of
Eastern cities in Nigeria. Sources tell Pulse that Aba, Enugu, Owerri
and Onitsha will be favoured destinations for the tour, where he will
play sets from the projects.
Expectations
There are almost no expectations for Kcee. Having
spent over a decade in the music industry, Kcee has scored numerous hit
records and boasts a decent following in pop music. The new album will
simply be an extension of his successful run in the game, and if we get
lucky, we just might have pop hits dropping from this project.
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